ALDI Australia has been named Supermarket of the Year 2016 in the Roy Morgan Research Customer Satisfaction Awards.
Leading the supermarket category, ALDI was recognised for its outstanding level of customer satisfaction in Australia, as judged by more than 50,000 consumers throughout the year.
This is the fourth time that ALDI has been honoured as Supermarket of the Year by Roy Morgan Research since the awards were first established in 2011.
“It’s a great honour to be awarded the title of Supermarket of the Year in the Roy Morgan Research Customer Satisfaction Awards 2016,” an ALDI spokesperson said. “This award continues to prove that ALDI is proudly different. Our consistently low prices do not have to equal low quality or poor service. In fact, we show that it can mean the opposite.
“We also know that having the lowest prices in the market is what customers have come to expect from ALDI, and we will not betray this trust: you will consistently save money by doing your weekly shop at ALDI. That is why we have the most satisfied customers in Australia.”
The annual Customer Satisfaction Awards are based on 12 months of data from Roy Morgan’s Consumer Single Source survey, as well as its Business Single Source survey.