Amazon’s first Australian Seller Summit was attended by hundreds of people who came to hear how businesses can use the online retail giant’s third-party selling platform, Amazon Marketplace, to grow.
The event, organised in partnership with the Australian Retailers Association (ARA) and the SME Association of Australia (SMEA), was held at Jones Bay Wharf in Sydney on Monday 13 November.
Keynote presentations were made by Amazon Australia Country Manager Rocco Braeuniger and Head of Amazon Marketplace in Australia Fabio Bertola, who gave attendees practical guidance on how to take their businesses to millions of customers across Australia and around the world via Amazon Marketplace.
“We held the Seller Summit to encourage and educate Australian businesses on how they can use Amazon Marketplace to take their products to a global audience,” Mr Braeuniger said. “With more than half of units sold globally coming from Marketplace sellers, we know that customers love the unique selection that they bring. We are excited to work with many thousands of Australian businesses to help them reach more than 300 million customers around the world and to grow their business.”
ARA Executive Director Russell Zimmerman said the event comprised practical advice and conversations that were extremely insightful for the retailers and businesses in attendance.
“Amazon’s entry into Australia provides a great opportunity for local retailers to grow their customer base and increase sales,” he said. “I personally am excited to see how Australian businesses respond and succeed on the platform. It’s time to embrace change and get excited about the future.”
Launched in 2000, Amazon Marketplace represents more than half of all items sold on Amazon websites globally.