The Allen’s pop-up store that prompted a frenzy last year returns, sweeter than ever.
Allen’s Lollysmiths will offer the “ultimate shopping experience”, allowing guests to pick ‘n’ mix their favourite lollies including Spearmint Leaves and Green Frogs, and create personalised, custom lolly jars. Beloved childhood classics will be available, along with never-before-seen limited-edition sweets.
Thousands of lolly fans from across the nation flocked to the Sydney Allen’s pop-up last year – some travelling hours to get their hands on their favourite sweets – with some products selling out in just three days.
This year, Allen’s Lollysmiths will pop up in three locations – Westfield Sydney from November 8; Melbourne Central from November 15; and online at allenslollies.com.au.
Nestlé General Manager of Confectionery Martin Brown said: “Last year’s Allen’s pop-up received a tremendous response, and due to overwhelming demand, we’re excited to announce we’re back!
“Our Lolly Experts have worked tirelessly to ensure sweets lovers can get their hands on their favourites in the lead up to Christmas, and there will be plenty of surprises to put smiles on guests’ faces.
“From childhood classics that will send guests down memory lane, to reinvented favourites like Coconut Ice and Chocolate Coated Bananas to name a few, we have something for everyone. After all, we may grow up, but we never grow out of sweets.”
Some of the limited-edition products on offer at Allen’s Lollysmiths include:
- WE’RE BRINGING MINTY BACK: classic soft and juicy spearmint-flavoured Allen’s Lollysmiths Exceptionals Spearmint Leaves.
- DEAD SET CLASSICS: delicious Allen’s Lollysmiths Exceptionals Aussie Mix jellies shaped as dead-set classic Aussie icons, including the Sydney Opera House and kangaroos.
- SMOOTH RICH JUICY: rich and juicy Allen’s Lollysmiths Black Label Signature Chocolate Coated Raspberries, Allen’s Ripe Raspberries smothered in decadent rich milk chocolate.
- SALTY CREAMY DAY-DREAMY: delicious bite-sized pieces of rich, buttery Allen’s Lollysmiths Black Label Salted Caramel Fudge.
Allen’s Lolly Experts will be on hand in each of the Allen’s Lollysmiths boutiques to assist guests in creating their perfect, custom lolly jar, complete with a personalised label, or to help guests select the ultimate gift pack to share this Christmas.
The exclusive range of products at Allen’s Lollysmiths starts from $7. Allen’s Lollysmiths Custom Lolly Jar & Gift Box 700g has an RRP of $35.
“Whether you mix it your way to craft a unique lolly jar just for yourself or a friend, or choose from one of our speciality gift packs, Christmas hampers or tins, our Lolly Experts have made their list and checked it twice to ensure Australians have a sweet festive season this year,” Mr Brown said.