Market Research

Consumers buying premium during their grocery shop

One in three consumers in Australia would consider spending more on a premium offering in key grocery categories, recent Nielsen research has shown. Nielsen Scantrack data highlights that consumers are trading up everyday products in their shopping trolleys – meat and seafood are the top choices when considering a higher …

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Research shows Gen Z shoppers head in-store

AMP Capital has found in a new report that Generation Z shoppers prefer in-store shopping over buying online. The report, in AMP’s ‘Recommended Retail Practice’ (RRP) series, was titled ‘From A to Gen Z: Shopping with the Future Generation2’ and found that 87 per cent of ‘Australian future shopper’ respondents …

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Shift to online grocery remains to be seen

Despite the ever-increasing popularity of online retail, the vast majority of Australians continue to shop for groceries in-store rather than online. According to the recently launched ‘State of the Nation Spotlight on Retail’ report from Roy Morgan Research, while 26 per cent of grocery buyers surveyed in June 2015 said they …

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More shopping trips bring less spending: IRI

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IRI has released research findings indicating that shoppers are spending less in-store despite embarking on more shopping trips, which is driving the slowing growth in the grocery market. The slowing in Australian retail, and grocery in particular, reflects the impact of discounters growing their footprint and the increasing amount of …

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