Following an extensive program to gain insight into the changing needs of consumers, Cenovis has developed a range of sugar-free Vitamingum.
Vitamingum is available in Stress & Energy and Multivitamin formulas.
The Stress & Energy formula, in Peppermint flavour, contains vitamins that contribute to the reduction of tiredness and fatigue, normal energy production and normal nervous system function.
The Multivitamin formula, with a choice of Spearmint or Grape flavours, contains vitamins that contribute to normal energy production and normal immune system function.
Sanofi Consumer Healthcare Head of Marketing Mike Abbott said consumers have been telling the company they want innovative products in a variety of formats.
“At times when life is particularly busy, consumers are looking for new options,” he said. “We know gum is a popular choice for many Australians, with approximately 60 per cent of adults choosing to chew gum.
“Cenovis Vitamingum offers those people a great-tasting, sugar-free choice in-store.”
RRP: $2.49.
Website: www.cenovis.com.au.
Stockist inquiries: 1800 732 273.
