Coles and eBay join forces to boost online grocery shopping

Coles and eBay Australia have teamed up to allow eBay users to buy Coles products on the ecommerce portal.

eBay users can now shop from Coles’ perishable and non-perishable everyday essentials across a variety of categories. These include select prepacked fresh food, pantry, personal care and household items.

Shoppers in metro Sydney, Melbourne and Brisbane can use eBay to buy Coles products at the same national in-store prices. Coles joins the 40,000 Australian retailers that are already trading on eBay, including Myer, The Good Guys and Target.

A shared vision

Managing Director of eBay ANZ Tim MacKinnon says the partnership is possible because Coles and eBay share the same vision.

“Coles is one of Australia’s oldest and most trusted brands,” he said. “So we’re excited to welcome them to eBay as they broaden their online channels.

“Both eBay and Coles share the vision of providing convenience, range and value to our customers. Together, we can make it even easier for Aussies to meet all their shopping needs in one place.”

A glimpse of the future?

In a statement, the companies say the partnership “offers a glimpse into the future of online grocery shopping”. Currently, just three per cent of Australians choose to buy their groceries online.

Coles Online Chief Executive Alister Jordan said: “We’re always looking for ways to make life easier for our customers.

“By partnering with eBay, we’re providing our customers another convenient way to access our products and have them delivered straight to their door.”

According to the companies, Coles on eBay will offer “one simple unattended delivery option” that will enable customers to have their order dropped off even if no-one is home. They’ll add further delivery options throughout the year, they say.

They also say the first 5,000 shoppers in metro Sydney, Melbourne and Brisbane will get 25 per cent off their first Coles-on-eBay order.

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