Coles has pledged to match dollar-for-dollar every donation by Coles’ customers to help support drought-hit Australian farmers.
The supermarket says it will carry out this pledge for the entire month of August.
“We know our customers want to do more to support families affected by drought,” Coles Managing Director John Durkan said. “For every donation no matter how big or small, our customers can be assured they will be making a difference to the rural communities experiencing hardship and distress.”
The supermarket is also supporting its grass-fed beef suppliers. It’s doing so by buying their livestock as grain-fed beef if the drought forced farmers to feed grain to their cattle during the drought.