Coles to launch more than 150 new Christmas products

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Coles is launching more than 150 “new and improved” products for Christmas.

In what it claims is an Australian supermarket first, it will offer a traditional ham topped with crispy crackling, sausage roll shaped in a Christmas wreath, and lime-and-chilli-flavoured ready-to-eat Aussie prawns.

It will also offer a brand-new gourmet pâté infused with prosecco.

New for dessert, it says, will be a “decadent” Christmas-pudding-flavoured ice cream and a “luxury” toffee apple wreath pudding.

Team effort

Coles Chief Operating Officer Greg Davis says Coles’ development kitchens have developed much of the new range.

“Coles has worked with a team of chefs, product developers, nutritionists, farmers and food producers who have spent thousands of hours over the past year to perfect this new range,” he said. “We know customers will be really excited about what has been created to make life easier for them this Christmas.

“Our Christmas range is a great example of how we’re expanding and creating innovative products that customers can’t get anywhere else. It’s not just about providing the very best value, but also giving our customers something special to help them impress their family and friends this Christmas.”

Coles says it’s proud to work directly with some of Australia’s best growers and food producers. They include Marie Piccone from Manbulloo Mangoes and Tony and Sandra Ceravolo from Ceravolo Orchards. Thanks to them, says Coles, it will sell more than 10 million Aussie mangoes and offer customers double the number of cherries this year.

Coles sells 70 per cent of all its prawns in the three days leading up to Christmas. It sources them, it says, from family-run business Pacific Reef Fisheries, near Townsville in Queensland.

The sausage roll Christmas wreath will hit stores on November 26. It’s made with 100 per cent Aussie beef mince, ham, roast vegies, cranberries and fennel.

Doing right by Redkite

As part of its Christmas offering, Coles is once again supporting children’s cancer charity Redkite. The supermarket will offer $2 donation cards and give 20 cents from each sale of Gerry the Gingerbread cookie.

For the first time, it has also developed a new range of Redkite Christmas products. These range from a Belgian choc pop to a plush toy, mug, sticker book, Christmas cards and more. The funds will support children and young people affected by cancer.