CTC Australia is aiming to create a world that is “new, exciting, adventurous and ridiculously happy” with its Joojoos brand and is going beyond confectionery by inviting consumers to “choose their own adventure”.
From humble beginnings in 2007 selling Strawberry Clouds into major retailers, Joojoos now offers eight lines.
“Joojoos has proven to be a brand constantly on the move, with innovative seasonal lines, limited editions and regular consumer promotions,” CTC Australia company owner/Director Gordon Ogilvie said.
For the range, new characters such as Blugo, Grizzo, Ruby Red and Reddy Belly have created a fun food experience.
“Joojoos impacts on retail space with amazing shelf presentation and point of sale: product seen is product bought,” Mr Ogilvie said.
“CTC Australia has over 120 years of confectionery experience in the management ranks. All of these skills in marketing, merchandising, display, packaging design, promotions, pricing, and product selection have been brought to bear on this range.”
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