IGA promotes Community Co launch with edible art gallery

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Following the launch of its new private-label range, Community Co, IGA last week launched what it claims was Australia’s first pop-up art gallery made from food, all sourced from the Community Co product range.

The ‘Museum of Contemporary Eats’, held at Supamart IGA Tramsheds in Sydney’s Harold Park last weekend, featured food artist Prudence Staite’s interpretations of well-known Australian faces and scenes.

Among the faces on display were those of Prime Minister Malcolm Turnbull, chef Maggie Beer and McGrath Foundation and former cricket star Glenn McGrath. Also featured were representations of vibrant scenes from the operations of such organisations as Surf Life Saving Australia and Victoria’s Country Fire Authority.

All the pieces were produced using more than 100 Community Co products in IGA’s dairy and health food, beverages, condiments and sauces, and international ranges.

IGA retailer and winner of 2017 National IGA Community Award and Hall of Fame inductee Roz White says independent retailers are excited to show that the Community Co value range entails more than meets the eye.

“Like this food art, the Community Co product range is unbelievable but true,” she said. “This is an everyday brand that is quality and provides great value, but also gives back to Australian communities with every product purchased. So, for the community-conscious and cost-conscious consumer – this is good for your hip pocket and good for your community.”

IGA says Community Co has been developed with responsible sourcing practices in mind and the money raised through sale of Community Co products at IGA stores will go back to each store’s IGA Community Chest fund and then to local community initiatives.

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