The appointment comes after Mondelēz International announced a new long-term strategy, greater local investment and “a local-first commercial focus”.
President Australia, New Zealand and Japan Amanda Banfield said: “We recently revealed our new purpose, ‘Snacking Made Right’. This builds on our promise to offer consumers the right snack, for the right moment, made the right way.
“Consumers are at the centre of everything we do. We’ll be offering a broad range of delicious, high-quality snacks to satisfy every consumer occasion, with more sustainably sourced ingredients that consumers feel good about.
“To enable us to strengthen our local focus and make decisions closest to our consumers, I’m thrilled to be announcing Nigel in this newly created leadership role.”
Mr Parsons brings to the role more than 25 years’ experience in FMCG. Since starting with the business in 2001, he has worked in senior sales roles across a multitude of markets. These include Australia, South Africa, UK, Asia, Middle East and Africa.
“I’m honoured to be taking on this role and accelerating consumer-centric local growth by driving operational excellence and building a winning growth culture,” he said.
“Over 90 per cent of our products sold in Australia are made here. We have a tremendous footprint across our five manufacturing sites, throughout our supply chain and with our 2000 people. I look forward to leading the local team.”
‘Deep snacking experience’
Amanda Banfield has also been promoted – to President, Australia, New Zealand and Japan. She will provide strategic leadership of the three-country business unit from Jan 1, 2019, the company says.
Ms Banfield steps into her new role after two years as area vice-president of Australia, New Zealand and Japan.
Mondelēz International says her “deep snacking experience” in Asia Pacific and Europe includes local and regional leadership roles in marketing, strategy and general management.