Homemade yoghurt brand EasiYo is celebrating its 20th anniversary in Australia with an integrated campaign to support its new yoghurt maker.
A 30-second TVC aired nationally on channels Seven, Nine and selected lifestyle programs in March, complemented by print and digital advertising and a public relations campaign to reach EasiYo’s 25- to 44-year-old female target audience.
The new EasiYo yoghurt maker has a retro red finish and delivers improved functionality with its easy-grip handle, improved twist lid and non-slip feet. A smoother surface makes it easier to clean and the jar has a new curved shape so that every last spoonful of yoghurt can be reached.
“Making yoghurt at home has never been easier,” EasiYo Global Marketing Manager Caroline Clarke said. “With a stylishly redesigned maker and broad range of flavours and yoghurt types, EasiYo anticipates the range will be well received by those seeking news ways to improve the quality of their family’s diet.”
The resulting yoghurt is thick and creamy, with the secret lying in keeping the fermentation process consistent. To enhance the process and maintain the right temperature during the developing phase, the polystyrene insulation has been replaced with a layer of New Zealand wool.