Record numbers for Fine Food Australia

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The figures are back from Fine Food Australia (FFA), held in Sydney last week, and show the largest number of exhibitors on record, with initial figures indicating the event attracted the highest attendance in the city for eight years.

Held in Sydney’s newly revamped International Convention Centre at Darling Harbour, FFA showcased a series of new concepts.

Commercial Drinks, an event dedicated to the $16 billion on-premise liquor industry, was co-located with FFA, driving high numbers of foot traffic across both shows.

Another new addition was a Healthy Living Zone, where visitors could witness the rise of organic, natural, free-from and other healthy trends booming in Australia and around the world. There was also a Fit Out and Design Zone, a Start Up Zone, and a Worldskills competition, with some of the best chef skills displayed under pressure in front of judges and spectators.

One of the most anticipated aspects of the show was the newly formed Lion’s Den. Here, six businesses pitched their concepts to a panel of industry professionals in front of standing-room-only crowds.

The winner, Hayley Blieden from The Australian Superfood Co, was awarded entry into the Foodservice Suppliers Association Australia’s ‘Understanding Foodservice’ program.

“The 2017 show was an incredible success, with a level of attendance and support from Sydney that we haven’t seen for years,” Event Director Minnie Constan said. “We strive to set the benchmark for the industry when it comes to the opportunity to do business, learn and be inspired, and the preliminary results from this year’s event prove that we’ve absolutely done just that.”

Retail World judged the Best New Retail Product at FFA and congratulates Nom Noms World Food (Mini Nom Noms For Kids) for winning the title, and runners up Noshu (Noshu 99% Sugar Free Indulgent Cake Mixes) and Rok Margaret River (Rok Kombucha).