Thomas Farms Kitchen and Drakes Supermarkets have joined forces to introduce a new product category in South Australia with “time-poor home cooks” firmly in sight.
The Thomas Farms Kitchen Recipe Bags, exclusively launched with Drakes Supermarkets, contain portioned ingredients for fresh, ready-to-cook meals.
The bag range features six recipes, with all ingredients “sourced from the highest-quality local produce”, according to the companies, and providing “an effortless and affordable dinner at home in as little as 20 minutes”.
The range includes Beef Rump with Brava Potato, Korean BBQ Beef Bowl, Perfect Zesty Chicken, Lamb Chops and Green Olive Mash, Chicken & Green Peppercorn with Pearl Barley, and Roast Lamb with Sweet Potato.
“Cooking is one of the favourite pastimes in South Australia, but many people just don’t have the time to source all the ingredients,” Thomas Foods International CEO Darren Thomas said.
“These affordable, ready-to-cook meals are the answer.
“Cooking is a social activity that brings people together and when all the ingredients are there for you, perfectly portioned, it makes for a stress-free rewarding and delicious experience.
“The ready-to-cook category is already well established overseas and we see it expanding rapidly across Australia in the coming years in line with our nation’s changing shopping and eating habits.”
Drakes Supermarkets Managing Director Roger Drake said the group was excited to continue its association with a high-quality local brand in Thomas Farms Kitchen.
“This is an exciting first for South Australian supermarket shoppers,” Mr Drake said. “Shoppers are used to microwave meals, but the new ready-to-cook product range is combining that convenience with the attraction of easy cooking in your own kitchen.
“We see ready-to-cook meals as one of the fastest growing food categories of the future. Thomas Farms Kitchen already is a leader in the online delivery of these products but now, with Drakes Supermarkets, you can pick them up in the aisle.
“With the fresh ingredients and great easy-to-follow recipes, you’ll be happy to stay in and to cook a delicious hearty meal without any wastage.”
The initial participating stores are in the Adelaide suburbs of Glen Osmond, Newton, Blackwood, Hallett Cove, Fulham and Golden Grove with plans to roll out the product range across more group stores in SA soon. The Thomas Farms Kitchen Recipe Bags are on sale for $20 as a special introduction offer (RRP $25).