Superior Sales Force now more Creative

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Field-sales and merchandising company Superior Sales Force (SSF) is now part of the Creative Activation network.

Creative Activation Executive Chair Bruno Maurel said the move would enable the future growth of SSF, which was built on years of history, know-how and frameworks established as the lead field-sales-service partner in route and P&C.

“I’m delighted to extend the legacy of the SSF brand as being the go-to company in route and P&C for field-sales services,” he said. “This addition to our network complements our existing leading capabilities in grocery, mass, consumer electronics and hardware channels.”

SSF said its CEO, Jamie Lobina, and Mr Maurel realised the opportunity of integrating the SSF brand under the umbrella of Creative Activation. After the transition, Mr Lobina will focus on the launch of Superior Sales Consulting, which offers advice on strategy, design, capabilities and development of both in-house teams and third-party field-sales teams.

SSF will now operate as a standalone business unit under the leadership of Creative Activation Group Managing Director Gerard Feehan.

“Forming this agreement has been an absolute pleasure,” he said. “I’m impressed by Jamie’s passion and how he has built his business. I’m committed to continuing the SSF legacy. I have no doubt we will continue to work together for mutual success with our priority to exceed our partner’s expectations.”

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