Tag Archives: digital

Woolworths creates own media business, Cartology

Woolworths Group has announced the launch of a new stand-alone media business, which it has called Cartology. According to Woolworths, the new business will ensure supplier partners are able to better communicate and engage with customers along the path to purchase. “At Woolworths, we know in order to continue to …

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Coles links up with Optus for high-speed network

Coles has signed a multi-year partnership with Optus Business for digital network and telecommunications services, the companies have announced. According to a statement, Coles’ new network will “deliver a range of benefits to improve the shopping experience and help make life easier for our customers and team members”. The supermarket …

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Coles to ‘optimise operations’ with SAP

Coles Group has chosen SAP to help transform its digital operations across procurement, human resources (HR) and its business processes. The supermarket says it’s implementing intelligent enterprise resource planning (ERP) with SAP S/4HANA, along with SAP Ariba and SAP SuccessFactors. Its goal is “to gain new insights, streamline and automate …

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Say ‘hi’ with Mentos

Mentos has launched its global ‘Mentos Say Hi’ campaign in Australia. In a limited-edition run, special single and multipack rolls will feature Mentos printed with 20 specially designed emoticons. Rather than sharing emojis online, Mentos says it’s encouraging people to put down their smartphones and use emoticon-printed Mentos to spark …

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Report reveals impact of NBN on small businesses

Small businesses in mature national-broadband-network (NBN) regions grew employment by one-third more than businesses in non-NBN regions in 2017. They also increased revenue by almost two-thirds more. So says a new report, ‘From little things big things grow’, from Xero Small Business Insights and AlphaBeta. The report’s overall message is …

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Coles named top grocery retail Facebook page of 2017

According to Online Circle Digital’s 2017 Facebook Performance Report, Coles is leading the category in number of fans, average engagement and share of voice. The report shows that Coles holds the largest share of voice in the retail (grocery) category with 24.7 per cent, closely followed by Woolworths (23.97 per …

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Supermarket mags maintain top spot

Coles Magazine and Woolworth’s Fresh are Australia’s most widely read magazines, increasing their readership by 11.3 per cent and 13.1 per cent respectively in the year to December 2017, according to the latest Roy Morgan Australian Magazine Readership report. The report says Coles Magazine reached 4,152,000 readers last year, slightly ahead of Fresh with …

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Retailers grow online audience over Christmas

Grocery retailers fared well with their online offerings over the Christmas period, with Woolworths, Coles and ALDI all reporting notable growth in audiences for their sites and apps. According to Nielsen Digital Ratings for December 2017, Woolworths reported a unique audience of 8.1 million in Australia, a 14.4 per cent …

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Amazon trumps Coles in lead-up to local launch

The Amazon US site was accessed by 4.6 million adult Australians during October, according to Nielsen Digital Ratings data, placing the retailer behind Woolworths and ahead of Coles in terms of unique audience. The data was released ahead of the ‘soft launch’ of Amazon’s Australia site, expected this afternoon (November …

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Grocery retailers close the gap between digital experience and customer expectation

Grocery retailers have significantly improved the digital experience they provide over the past 12 months, with the industry emerging as the top performer across the eight industries surveyed in SAP Australia’s 2017 Australian Digital Experience Report. The report, based on input from more than 4,000 shoppers in Australia who rated …

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