Tag Archives: SmartStore

Nielsen launches virtual reality ‘SmartStore’ in Australia

Nielsen has launched an immersive 3D SmartStore that it says will help clients make “faster, smarter, shopper-centric decisions”. The company launched SmartStore last week at invitation-only events in Sydney and Melbourne. It says that more than 200 of its clients across the retail, FMCG, finance and media-agency sectors experienced the …

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