Woolworths launches country-of-origin-labelling education program

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Customers are invited to sample Woolworths’ own-brand products – on display in booths across 350 Woolworths stores nationally – to learn more about new labelling requirements.

The federal Government’s country-of-origin labelling initiative came into effect on July 1, 2016, with affected food products required to include the mandatory labelling by July next year.

Woolworths was the first supermarket to begin using the new labels on its own-brand products, in October last year, the retailer said, with a range of these products already carrying the new labelling.
“We know our customers love to buy Australian products,” Woolworths Head of Sustainability Adrian Cullen said. “The new labelling system makes it easier for our customers to better locate Australian-made products and understand what percentage of the ingredients are from Australia.

“For the next five weeks, we’re hosting in-store country-of-origin-labelling display booths across the country. We encourage our customers to visit the booths, sample the Woolworths own-brand product on display and learn more about the new labelling scheme.”

Federal Minister for Industry, Innovation and Science Arthur Sinodinos said: “Three weeks ago we commenced the country-of-origin-labelling-for-food advertising campaign. The in-store demonstrations are an extension of the advertising activity and an excellent opportunity for Australian consumers to hear more about the labels. We appreciate Woolworths’ support for this initiative.”

The labelling demonstrations are being run in partnership with the Department of Industry, Innovation and Science and will be in-store at selected Woolworths locations nationwide from now until mid-June.

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